RMSi DIRECT™ ONLINE PRIVACY POLICY
 

Your privacy is important to us. The RMSi Direct service and network (the "Service") is provided by RMS Interactive, LLC (“RMSi”).  RMSi, headquartered in the United States, is an online advertising and technology company, and we are sensitive to concerns about the use of personal information. We also believe in, and support, harnessing the power of technology and the Internet to aid communications, relationships, and discourse.

This privacy policy (“Policy”) outlines the privacy practices of the RMSi Direct website and advertising platform (the "Site"). By using the Site, either as a Visitor or as a Registered User, and providing information to us, you agree to the terms of use described in this Policy.  Define terms that are used but not defined in this Policy have the meanings given to them in our Terms of Use.

We would also like to take this opportunity to inform you about our privacy practices regarding how our technology (“Technology”) processes information on behalf of Registered Users that use the Service to serve online advertising. 

If you have any questions about this Policy or our privacy practices, please feel free to contact us at privacy@rmsidirect.com.

 

WEBSITE PRIVACY POLICY

RMSi Direct's Site is designed to help us communicate with Users and to help Users communicate with relevant audiences.  When you register to use the Site we ask you to provide basic contact information (such as name, company and email address) and create an account password.  We use this information to create a user account for you and as further described in this Policy. 

The security of your user account depends on you keeping your account password and other access information for the Service confidential. If you share your account information with a third party, he or she will have access to your account and the personal information you have provided relating to your account.  It is your responsibility to control access to your account, including by keeping your password and other account access information confidential and not sharing that information with anyone. It is also your responsibility to alert RMSi Direct if you believe that the access information for your account has been compromised.

When you process a payment on the Site, we transfer you to third party payment platform to conduct the transaction.  Any information you provide directly to that third party platform vendor is not stored by RMSi Direct and is not covered by this Privacy Policy.  We are not responsible for the privacy or security practices of that platform or other third parties with whom you choose to share your personal information directly. We encourage you to review the privacy policies and terms of use of any third party to whom you directly provide your personal information.

When you visit our site, submit contact information to us or click a weblink in an email you have received from us, we may use cookies or web beacons to gather information about your interaction with our Site and our other digital marketing materials.  If you contact us directly, we may associate the information we collect from cookies with the PII you provide us. We may use the information you provide us, and the information we collect from cookies and web beacons, for our internal marketing purposes (e.g., to let you know about products and services that may be of interest to you), for our internal analytics (e.g., to evaluate the effectiveness of our marketing), and to improve our products and services and your website experience.

You can read more about the function and use of cookies and web beacons below under “What are cookies and web beacons?” 

We reserve the right to use any Personally Identifiable Information (“PII”) you voluntarily provide to us for marketing and customer purposes, including sharing such information with third parties. However, if you’d like us to update, correct, delete, or deactivate any PII that you have provided to us, please send your request to us at privacy@rmsidirect.com, and we will process your request within a reasonable period of time after receipt. You can also set your browser to reject cookies altogether, to reject RMSi's cookies in particular, or to delete existing cookies from your computer.

RMSi takes reasonable technical, administrative, and physical precautions to prevent the loss or misuse of your PII you provide via our Site.

Our Website may also contain links to other websites. We have no control over the content, policies, or actions of these sites. We are not responsible for the privacy practices or the content of such websites.

 

GENERAL PRIVACY PRACTICES

The RMSi Direct Site allows our Registered Users to buy ad space on websites for online advertising. We help our Registered Users focus their advertising upon online users for whom we believe that the advertising is especially useful or relevant. To do so, we rely upon Non-Personally Identifiable Information (“Non-PII”) we have collected from public sources and/or licensed or purchased from third parties. However, while our advertising services are targeted, our system is set up to create anonymous user profiles and we do not track individuals using PII.

 

TYPES OF INFORMATION OUR TECHNOLOGY COLLECTS

Non-Personally Identifiable Information

We collect Non-PII via our Technology, including but not limited to your IP host address, the date and time of browsing, pages viewed, browser type, the referring URL, Internet Service Provider, and/or your computer’s operating system.

Personally Identifiable Information

We do not collect PII via our Technology.

Cookies and Web Beacons

Our Technology uses cookies in conjunction with web beacons in order to help make the online advertisements you see more relevant to you. We also use cookies and web beacons to understand your browsing and buying activities so that we can measure the success of our online advertising campaigns, and the campaigns of our Clients.

What are cookies and web beacons?

Cookies are small text files that web servers typically send to a user’s computer when the user visits a website. Cookies are stored as text files on the user’s hard drive, and can be accessed by web servers when the user returns to a website or goes to another website.

Web beacons are tags or signs embedded in a website that provide information to cookies. These technologies are used by organizations to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics.

This information helps organizations improve a user’s online experience in many ways: for example, by allowing organizations to monitor website performance, make the website easier to use, measure the effectiveness of promotional placements, and tailor the website to better match a user’s interests and preferences. Cookies cannot be used to access any other data on a user’s hard drive, or to personally identify any individual user. A user who prefers not to accept cookies can set his or her Internet browser to provide notice upon receipt of a cookie or to prevent cookies from being placed on his or her hard drive.

 

HOW YOUR INFORMATION IS SECURED AND PROTECTED

The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption.

All of the data collected via cookies and web beacons by our Technology is stored only in aggregate form, meaning that information about a specific, individual user cannot be retrieved.

We maintain physical, technical, and administrative safeguards to protect all data we collect from accidental, unauthorized or unlawful access, use, modification, disclosure, loss or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized personnel.

No security measures, however thorough, are perfect. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security, or warrant the security of the information we possess. If you have any questions about our security practices, please send an email to us at privacy@rmsidirect.com.

 

INFORMATION SHARING

As described above, RMSi Direct stores only aggregated non-PII data. We may share such aggregate, Non-PII with publishers and ad networks in connection with operational purposes (such as reporting and accounting needs), as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis.

We may also disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the safety of any person.

Also, in the event RMSi is merged into another company, or another company acquires RMSi Direct or otherwise acquires all or substantially all of RMSi's assets, including, without limitation, in the event of bankruptcy, all data compiled or used by RMSi Direct may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.

 

CONTROLLING THE USE OF YOUR INFORMATION

Third Party Advertising Cookie Opt Out

In addition to our internal cookie use described above, we also allow third party vendors to place cookies on your computer for purposes of targeted digital advertising. This Privacy Policy does not cover the collection methods or use of the information collected by these vendors. These vendors have their own privacy policies and may be members of the Network Advertising Initiative  (“NAI”) or the Digital Advertising Alliance (“DAA”). To remove yourself from some or all NAI or DAA member advertising programs, please visit the NAI Opt-Out Page or the DAA Opt-Out Page and follow the relevant instructions. Please note that when you opt-out, an opt-out cookie will be placed on your computer. The opt-out cookie informs ad networks to stop collecting data regarding your online behavior. This means, though, that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

 

CHILDREN UNDER 13 YEARS OF AGE

The services of RMSi are not intended for persons under 13 years of age. RMSi's Website or products and services are not developed or directed at children. We do not knowingly solicit or collect any PII from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13.

 

CHANGES TO OUR POLICY OR PRIVACY PRACTICES

We may revise this Policy or our privacy practices at any time. Any changes and/or updates to our Policy will be posted directly on this page. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use (including share) that information. In the event we make any material changes to this Policy we will advise our Publishers and Networks of such changes in advance.

 

CONTACTING US

Should you have any questions in regards to this Policy or RMSi Direct's privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you:  privacy@rmsidirect.com.  Alternatively, we may be contacted by mail at:

RMSi Direct
414 Commerce Drive, Suite 100
Fort Washington, PA 19034
Attn: Privacy Officer

 

Effective: May 4, 2016