During the roll out of the Affordable Care Act, our team worked with the Department of Health and Human Services to register so-called “Young Invincibles”--uninsured adults ages 18-34 to urge them to sign up for health care.
We targeted eligible uninsured adults using a proprietary health care data set, taking extensive measures to fully comply with HIPAA regulations to protect patient privacy.
300,000+ account registrations were delivered. Post-campaign analysis determined that 85% of impressions, clicks, and registrations came from the Young Invincibles we identified--generally regarded as the most difficult audience segment from which to generate a response. From among 10 initial prospective digital vendors, our team was among the final two vendors selected. We generated the lowest cost per acquisition and the highest percentage of response among the key audience.
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